<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Age
32
Location
Manchester
Occupation
Sales Manager
Status
Single
Education
University
Income
£40,000
Tech literacy
High
Personality
James is an ambitious marketing pro with a zest for adventure. Adaptable, optimistic, and open-minded.
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James Williamson possesses a multifaceted personality characterized by ambition, creativity, and adaptability. As a marketing manager, he demonstrates strong leadership skills, a strategic mindset, and a knack for problem-solving. He's passionate about his work and thrives in dynamic environments where he can innovate and implement new ideas.
What is the persona trying to accomplish with the product?
What is most important to your personas? What are the values that influence the purchase decision? Which has a greater impact on this persona, product quality or cost?
What answers is the persona seeking? What information is needed to accomplish the task and when is it needed? What are the persona's necessities, desirables, and value-added?
What causes this persona to opt out of using the product, switch to a competing product, or abandon the process? Why does it happen?
How does this persona expect the product to work? What expectations does this persona have regarding the pricing of the product?
Is this persona a potential customer who has not yet manifested a desire to purchase? A customer who is already ready to buy? A repeat buyer?
What is the persona's current emotional state? Are they happy, angry, anxious, disappointed, excited, or indifferent?
Include a short description that summarizes the main background leading up to the user's need or problem, and the actual source of those quotes. Why is the person using the product? What motivates them to use this particular product instead of a competitor's product?